Looking for my next
opportunity

to expand and grow a brand.
Through creative concept and 
product.

This is me

I'm a dynamic leader, road-mapping expert, creative storyteller and killer karaoke'er - Responsible for leading the creation, improvement and growth of the Hurley Women's global business. The past ten years within the most premium surf brand in the market have propelled my growth and dialed in my expertise of sportswear, swimwear, and activewear. I am an avid strategic planner, leading with efficiency at the root of each roadmap. Through my expertise have found that product needs the brand & the marketplace in alignment in order to execute positive results. This means maintaining cohesion and consistency across all cross functions. Being a true leader means driving these imperative relationships on a daily basis - where I have proven to excel.

Product Assortment Planning  Strategy 

Product Development   Concept 

Product/Market Strategy   Public Speaking 

Visual Merchandising    Styling 

Creative Initiatives

I tell stories through 

thoughtful product and

champion brands that propel innovative, forward thinking, progressive minds. 

Recent Publications