Product Assortment Planning Strategy Product Development
Concept Product/Market Strategy Public Speaking
Visual Merchandising Styling Creative Initiatives
2017 - 2020
Global Product Director @ Hurley - NIKE INC
Responsible for relaunching the women's business under new swimwear and performance focus. Drove overall women's brand across all functions further than product alone - key marketed stories and photoshoot direction, catalog and selling prep, and overall vision. Maintain close communication and alignment across geographies to drive a universal experience, execute clear product strategy and plan effectively for demanding and dynamic production streams. Increased North America revenue 14% FY19 post relaunch- with a planned 10% Global increase for FY20.
2016 - 2017
Global Product Line Manager @ Hurley - NIKE INC
Construct line architecture addressing all needs of the business (NA, Europe, Japan, Australia) while driving overall brand initiatives and division focus. Build seasonal roadmap, including pricing and margin targets, style/sku plan and revenue growth. Manage planning and direct reports in both design and merchandising, along with managing seasonal buys and inventory. Established foundation of Women's Spring 17 in-house performance swimwear launch, along with overall Women's division re-launch in Spring 18.
2015 - 2016
Digital/DTC Global Merchandiser @ Hurley - NIKE INC
Responsible for integrating all partners (Product, Retail, Merchandising, Brand, Digital) in managing the Nike.com/Hurley business globally. Assist with defining and managing the product proposition online/DTC by focusing en editing the assortment to amplify the best expression of our seasonal product stories. Partner with analytic team to define strategy and review site traffic, conversion, and revenue daily, through merchandising and cross-sell/up-sell strategies.
2012 - 2015
Global Senior Merchandiser @ Hurley - NIKE INC
Construct line architecture addressing all needs of the business (wholesale & DTC) while overall driving brand initiatives and division focus. Build seasonal roadmap, including pricing and margin targets, style/sku plan and revenue growth. Manage planning and direct reports in both design and merchandising, along with managing seasonal buys and inventory. Lead account showings, Go-to-Market presentations, licensee partner meetings & alignment, seasonal catalog creative direction, layout & photoshoots.
Continued as Hurley Women's Printables lead. Propelled double digit growth and returned profitability to Women's Printable business +25% FY15.
2010 - 2012
Product Line Manager @ Hurley - NIKE INC
Responsible for assisting Director of Merchandising across all daily functions & expectations including but not limited to; composing seasonal decks, collecting analyzing Action Watch reports, setting & leading cross functional meetings, catalog management, calendar management, sample management.
Delivered and presented weekly business planning report updates for all categories.
Lead Hurley Women's Printables business; tees & fleece; confirmation seasonal financial targets, line architecture, production buys, product sample review and final retail execution.
2008 - 2009
The Arts University College at Bournemouth
2006 - 2008
Fashion Institute of Design & Merchandising
Fluent in English & Spanish